About

An independent publication for people who buy and run business software.

The Honest Analytics covers SaaS, enterprise automation, and the operational technology — finance, dispatch, fleet, mobility — that quietly runs modern companies. We publish for the people who have to make the buying decisions and live with the results.

Our editorial approach

We start from public data: filings, vendor disclosures, published research, and primary interviews where possible. Where market-research firms disagree — and on most categories we cover, they do — we publish the range and explain the disagreement rather than pick the friendliest number.

Coverage falls into three broad areas:

  • Enterprise SaaS & finance automation — accounts payable, procurement, AI in mid-market finance, billing and revenue operations.
  • Operational & mobility technology — fleet management, transportation operations, taxi and chauffeur dispatch platforms, last-mile logistics software.
  • AI & automation in business operations — RPA, agentic workflows, OCR and document automation, and the practical economics of deploying these in real organisations.

Sourcing & disclosure

We do not accept payment for editorial coverage, and we do not run sponsored posts disguised as analysis. When we link to a vendor or service — including operational platforms such as enterprise dispatch software — it is because the link is contextually useful for the reader, not because of a commercial arrangement. If that ever changes, we will disclose it on the page in question.

Market-size figures cite the underlying research firm. Where a number is ours — typically derived from public filings or a blend of sources — we say so and show the working.

Editorial team

The Honest Analytics is produced by a small group of writers and analysts with backgrounds in finance technology, B2B SaaS product, and transportation operations. We publish under the masthead rather than chasing personal bylines, but every report carries a "Sources & Method" note so readers can audit how we arrived at the figures.

Get in touch

We welcome reader corrections, tips, and pitches from operators and founders working on interesting problems in finance automation and mobility technology. Contact the editorial team.