Technology Blog

Instagram TV: what is ‘IGTV’, how should you use it, and can you make money from it?

Instagram launched its video app to celebrate the milestone of 1 billion users on June 20. It is basically a long-form video app that allows its users to upload vertical videos from 15 sec to one hour long. It is some kind of revolution as it will shift the user to watch TV or watching videos on their mobile screens rather than regular TV. If you are a public figure or a renowned brand, you just need to be the ahead of this social media game using this Instagram TV app. Here we will talk about IGTV, how should you use this app and can you make money by IGTV and can get more Instagram  followers from instaboostgram. Let’s get into it!

Table of content:

  • What is IGTV?
  • Is IGTV like regular TV?
  • Why you should use it?
  • Can you make money from it?

What is IGTV?

IGTV is basically a platform where you upload long-form videos and also view the videos. But everyone wants to know what difference between Instagram stories and IGTV is. Unlike Instagram stories, you can upload up to one hour video that is not ephemeral video version that disappears after 24 hours. Additionally, you can upload the vertical video with the full screen just like people use their smartphones. You can create your channel over there and upload your own videos.

Is IGTV like regular TV?

Instagram TV has also channels just as regular TV does. These channels are quite similar to traditional TV channels that are great for binge-watching series as it allows the users to upload up to 60 minutes long video on their channels. You can get the ideas from regular TV series like sitcoms or reality show and upload these type of videos on your channel.

Why you should use it?

Smartphones are intended to be used as vertical and Instagram gets this idea. IGTV let you record the video using your cellphones that give the viewers raw feel while watching the video. Also, you don’t need to edit the videos. By IGTV, Instagram encourages the users to create their own videos and upload it on their channel that is not good at editing. Take the advantage of this app for your business or brand that take the second place in video sharing after YouTube. There are a number of ways to promote your business using IGTV including sneak peak of BTS (Behind the Scene) look, new product launch or demo, a campaign for upcoming product or release, advertisement of your brand, Vlogging and many more. The possibilities are endless, just start your campaign off with the bang. You can also add a title and description to each video like YouTube.

Can you make money from it?

Instagram TV has some resemblance like video-sharing giant YouTube. YouTube viable place to broadcast yourself, earn money and get profit from ads. As IGTV is in the infancy stage and it is not paying for any video content and it is not offering any ads service yet. But Instagram has a plan to follow the footsteps of YouTube in near future. As now, you can use it for building your career, promote your ideas and business and make popular videos.